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Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition) PDF




by Mischa Seiter : Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)

ISBN : #3658094583 | Date : 2016-03-12

Description :

PDF-08e03 | Das Buch bietet eine konkrete Anleitung für Unternehmen, wie sie ein Dienstleistungsgeschäft aufbauen und steuern können. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen von sechs mehrjährigen Forschungsprojekten zusammen mit mehr als 40 Unternehmen. Die Unternehmen gehören so unterschiedlichen Branchen an wie dem Maschinenbau, dem Automobilbau und der maritimen In… Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)


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by Sheryl Lindsell-Roberts : New Rules for Today’s Workplace: Strategies for Success in the Virtual World

ISBN : #0547428081 | Date : 2011-04-06

Description :

PDF-72826 | In her newest book, business communications expert Sheryl Lindsell-Roberts delivers timely advice for employees, managers, and business owners on surviving and succeeding in today’s technology-dependent workplace.An antidote to the boring business book, New Rules for Today’s Workplace is filled with real-life stories from workers at such successful companies as TiVo, Pegasystems, OneBeacon Ins… New Rules for Today’s Workplace: Strategies for Success in the Virtual World


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by Robert Collier : The Robert Collier Letter Book

ISBN : #8087830679 | Date : 2013-07-30

Description :

PDF-d9ac8 | The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful becau… The Robert Collier Letter Book


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by Faris Yakob : Paid Attention: Innovative Advertising for a Digital World

ISBN : #0749473606 | Date : 2015-04-28

Description :

PDF-2aa6c | Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient — how do brands respond?Spanning comm… Paid Attention: Innovative Advertising for a Digital World


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[Pub.79dkC] Paid Attention: Innovative Advertising for a Digital World PDF | by Faris Yakob


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: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

Description :

PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.04jAQ] Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Ayantunji Gbadamosi


Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) by by Ayantunji Gbadamosi

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Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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[Pub.06OYQ] Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF | by René Helm


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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF




by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

Description :

PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight


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by Dominic Rothe : Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)

ISBN : #3658126078 | Date : 2016-02-16

Description :

PDF-5fe35 | Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse kÅ Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)


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by Grant Leboff : Stickier Marketing: How to Win Customers in a Digital Age

ISBN : #0749471085 | Date : 2014-02-28

Description :

PDF-7791f | The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a trusted source of information.Stickier Marketing offers a set of rules for effective communications in the digital age by asking “not what your marketing can do for you, but what your marketing c… Stickier Marketing: How to Win Customers in a Digital Age


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