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by 50Minutes.Com : The Marketing Mix: Master the 4 Ps of marketing

ISBN : #2806269989 | Date : 2015-09-02

Description :

PDF-c5c87 | Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: * Launch a new product or test an existing marketing strategy * Understand the 4 Ps of the marketing mix and use them to attract your target market * Analyze case studies of we… The Marketing Mix: Master the 4 Ps of marketing


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by Philipp Willer : Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)

ISBN : #3835006541 | Date : 2007-06-26

Description :

PDF-d6b06 | Philipp Willer entwickelt ein Messkonzept für die Qualität von Businessplänen. Dieses überprüft er anhand einer Stichprobe von 50 Businessplänen. Er analysiert, ob ein Zusammenhang zwischen der Qualität des Businessplans und dem Erfolg bzw. Misserfolg der zugrunde liegenden Geschäftsidee besteht. Die Ergebnisse seiner Untersuchung bestätigen diesen Zusammenhang, wobei die Vollständigkeit… Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)


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by Organization for Economic Cooperation and Development OECD : Participative Web and User-Created Content: Web 2.0, Wikis, and Social Networking

ISBN : #9264037462 | Date : 2007-12-14

Description :

PDF-2a2eb | This study describes the rapid growth of user-created web content, its increasing role in worldwide communication, and the resulting policy implications. Questions addressed include: What is user-created content? What are its key drivers, its scope, and different forms? What are the new value chains and business models? What are the extent and form of social, cultural, and economic opportunities a… Participative Web and User-Created Content: Web 2.0, Wikis, and Social Networking


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[Pub.40kAZ] Participative Web and User-Created Content: Web 2.0, Wikis, and Social Networking PDF | by Organization for Economic Cooperation and Development OECD


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by Paul Springer : Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

ISBN : #0749466049 | Date : 2012-11-15

Description :

PDF-5b629 | Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove’s “Real Beauty” campaign, Obama’s 2008 presiden… Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media


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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media by by Paul Springer

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by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

Description :

PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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by Urs E. Gattiker : Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)

ISBN : #1461436028 | Date : 2012-10-29

Description :

PDF-5db79 | Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization’s social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This bo… Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)


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[Pub.14xol] Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science) PDF | by Urs E. Gattiker


Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science) by by Urs E. Gattiker

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Facebook Aplicaciones Profesionales Empresa Spanish PDF F665ad7c2

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by Oscar Rodriguez Fernandez : Facebook: Aplicaciones Profesionales y de Empresa (Spanish Edition)

ISBN : #8441531196 | Date : 2012-03-01

Description :

PDF-11f78 | Facebook is a great tool for business. This book will teach you how to use it to market your brand or company…. Facebook: Aplicaciones Profesionales y de Empresa (Spanish Edition)


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[Pub.66heR] Facebook: Aplicaciones Profesionales y de Empresa (Spanish Edition) PDF | by Oscar Rodriguez Fernandez


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: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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by George Moschis : Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

ISBN : #1567200621 | Date : 1996-08-23

Description :

PDF-78684 | The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis’s market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop indust… Gerontographics: Life-Stage Segmentation for Marketing Strategy Development


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Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by by George Moschis

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by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54cCw] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


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: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

Description :

PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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Chief Culture Officer: How to Create a Living, Breathing Corporation by by Grant McCracken

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by Leland Harden : Net Results.2: Critical Case Studies for Web Marketing (v. 2)

ISBN : #0735710244 | Date : 2000-11-21

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PDF-93b6a | For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). N… Net Results.2: Critical Case Studies for Web Marketing (v. 2)


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[Pub.98ITi] Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF | by Leland Harden


Net Results.2: Critical Case Studies for Web Marketing (v. 2) by by Leland Harden

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by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

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PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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Industry X.0: Realizing Digital Value in Industrial Sectors by by Eric Schaeffer

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by Jörg Schumacher : Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)

ISBN : #3642620566 | Date : 2012-08-24

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PDF-eab9c | Das Buch bietet eine fundierte Einführung in das Customer Relationship Management (CRM) und erläutert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausführlicher Prozessbeschreibungen und Referenzmodelle dargestellt. Eine funktionale Betrachtung von CRM-Systemen zeigt auf, wie diese Prozesse durch Informations- und Kommunikationssysteme … Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)


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